Landslide Technologies: A New Paradigm for Sales Software
It’s an ambitious tagline— “Building World-Class Sales Organizations” —but Landslide Technologies takes it very seriously. The company has taken a unique approach to the business of helping other companies sell products and services, bringing a fresh change to what has become an antiquated sales software market.
Landslide Technologies provides software designed to turn sales into a "production line" and increase the volume of sales.
Landslide Technologies provides software designed to turn sales into a “production line” and increase the volume of sales. Its programs are designed to streamline sales efforts, map the selling process—and along the way, reveal the actions, conversations and tools that are required to progress and close deals.
“I compare it to the manufacturing sector,” says Razi Imam, company founder. “Being able to produce more in a faster, more efficient manner changed the face of manufacturing. Landslide has changed sales in the same way—increasing the average volume of deals closed by 150 percent in two quarters for the companies that use Landslide.”
Recognizing a Great Idea
Pittsburgh-based Landslide has worked with Ben Franklin Technology Partners of Southwestern PA (known as Innovation Works) since it was founded in 2004, when Imam presented a prototype and business plan.
Innovation Works has helped Landslide Technologies with product management, identifying market segments and competition, positioning and more—as well as providing $300,000 in direct investment over the years. And, as is typical, Innovations Works’ investment in Landslide Technologies was a catalyst for other angel investors in the Pittsburgh area to get involved, providing Landslide with even more funding.
A New Era of Efficiency in the Sales Process
Imam’s ultimate goal for Landslide Technologies lies in changing the “art” of sales to the “science” of sales. For example, the company’s “Live Personal Sales Assistants” allow salespeople to offload data entry, administrative and clerical chores so they can spend more time actually selling. Average users estimate gaining an additional two hours per day of selling time. New or potential customers can test these time-saving services by scheduling live product demos on Landslide’s website.
“BFTP Innovation Works realized Landslide Technologies’ potential from the start. They began assisting me right away,” says Imam. “BFTP’s diversity is its strength. Landslide provides a business software application that is useful in many sectors, and BFTP saw immediate potential.”
The company has grown tremendously in the past five years, with headquarters in Pittsburgh, a branch in California and several thousand users of its offering. Imam credits much of this growth to BFTP’s involvement with the company.
“We are grateful for the success that we’ve been enjoying. The early help and communication with Ben Franklin Technology Partners has been invaluable,” says Imam. “They connected us to a pool of people who have been assets to our company. They’ve guided us through the process of formulating an idea, expanding upon it, getting it market ready and all other steps.”
With Landslide’s growth have come accolades for its work in helping companies focus on producing sales results. Gartner, the world’s leading information technology research and advisory company, recently placed Landslide Technologies in the Visionary Quadrant of its “Magic Quadrant for Sales Force Automation.” The Gartner Magic Quadrant measures a vendor’s ability to execute and complete their vision, and judges companies on the criteria of possessing a true understanding of the sales force automation market.
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