Howard/McCray Launches New Display Case Product Line
Howard/McCray – a leading manufacturer of display cases used in supermarkets and convenience stores – unveiled its new curved-glass merchandising line at the company’s headquarters in the Northeast Philadelphia on September 7.
The new curved glass product line can be used for deli products, red meat, fish or poultry and bakery. The case is a versatile design that will allow it to be joined together for supermarket-style applications, and is also designed and built with a laminate exterior for use in specialty and coffee shops.
The product was developed through collaboration among Howard/McCray, BFTP and the Delaware Valley Industrial Resource Center (DVIRC), with support from the U.S. Department of Commerce Economic Development Administration (EDA)
New Product Line Will Increase Sales
Howard/McCray estimates that the new product line will increase its sales, currently at $6 million per year, by $1 million by 2008. The new product is expected to increase its market vitality by allowing the company to penetrate new markets, such as specialty shops and small supermarkets.
Howard/McCray was introduced to BFTP’s Technology Commercialization Group (TCG) through a partnership for manufacturing innovation and new product development with the DVIRC. TCG, which is funded by the Economic Development Administration, administers grants that support the implementation of a product development and commercialization network and assists businesses with strategic product planning, development and funding access.
TCG provided Howard/McCray matching funds for industrial, structural, and prototype design of the display case, as well as for testing and analysis. These services were delivered by Triumph Engineering Group, a member of the BFTP and DVIRC provider network.
Howard/McCray employees 50 workers in its factory. Its administrative offices have been located at its Grant Avenue facility since 1961.
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